Tables along the sides with phones to call any other table.At various stages of decoration, some of the legendary designs of the Factory included: To the right of the dance floor was a small section (behind the entrance lobby and stairs) with a small beer-bar tap (for special events) and the restrooms. Its advertising originally read "If you want to make it, make it at The Factory".ĭuring virtually its entire run, the main room of the bar featured a huge island bar with service on all four sides. It opened with 2,400 square feet of public space, and about doubled over time. Thus The Factory was perfectly positioned to be a smash hit when the age of disco came. The Factory is THE Legendary Milwaukee Bar- it is remembered for its large size and high ceilings, innovative decorations and schemes, and was one of the first in the Midwest with a DJ and light show (this was pre-disco!). An Advertisement for The Factory first appeared in the April 1973 issue of GPU News. Owner Chuck Cicirello (also going by the name 'Chuck Balestreri') opened this bar shortly after closing his previous venture, the Neptune Club.
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